Privacy Policy

PocketGuide.Ai ("we", "us", "our") respects your privacy. This Privacy Policy explains how we collect, use, store and share personal data when you use our mobile app and website (the "Service").

We are the data controller for personal data processed under this policy. For privacy requests contact privacy@pocketguide.ai.

Depending on how you use the Service, we may process:

• Account data: name, email, password hash, subscription status
• Device data: device type, OS version, app version, language, crash logs
• Location data: approximate or precise location when you enable location features
• Camera and audio: on-device image or voice inputs used to recognise landmarks and answer questions (processed with your permission)
• Usage data: features used, cities explored, stories played, preferences
• Support messages: content you send when contacting us

We use personal data to:

• Provide and improve AI narration, routes and recommendations
• Operate accounts, subscriptions and customer support
• Keep the Service secure and diagnose technical issues
• Send service updates; marketing only where you have opted in
• Comply with UK law and respond to lawful requests

Wherever possible, landmark recognition and voice processing run on device. When cloud processing is needed, we minimise the data sent and retain it only as long as required to deliver the feature.

We process personal data under one or more of these bases:

• Contract: to deliver the Service you requested
• Consent: for optional permissions (camera, microphone, marketing, precise location)
• Legitimate interests: to secure, analyse and improve the Service in ways that do not override your rights
• Legal obligation: where the law requires us to keep or disclose information

We do not sell your personal data. We may share it with trusted processors who help us run the Service, including:

• Cloud hosting and analytics providers
• Payment and app-store platforms (Apple, Google)
• Email and customer support tools

These parties act under contracts that require appropriate security and limit use to our instructions. We may also disclose data if required by law or to protect rights, safety and security.

If data is processed outside the UK, we use appropriate safeguards such as the UK International Data Transfer Agreement or adequacy decisions, where required.

We keep personal data only as long as needed for the purposes above. Account data is generally retained while your account is active and for a reasonable period afterwards. You can request deletion of your travel history and account at any time.

Under UK GDPR you may have the right to:

• Access your personal data
• Rectify inaccurate data
• Erase data ("right to be forgotten")
• Restrict or object to certain processing
• Data portability
• Withdraw consent at any time

To exercise these rights, email privacy@pocketguide.ai. You may also complain to the UK Information Commissioner's Office (ICO) at ico.org.uk.

The Service is not directed at children under 13. We do not knowingly collect personal data from children under 13. If you believe we have, please contact us and we will delete it.

Our website may use essential cookies to run the site and, with your consent where required, analytics cookies to understand usage. You can control cookies through your browser settings.

We use technical and organisational measures appropriate to the risk, including encryption in transit, access controls and regular review of our processors. No system is perfectly secure; please protect your device and account credentials.

We may update this Privacy Policy from time to time. The "Last updated" date at the top will change when we do. Significant updates will be highlighted in the app or on the website.

Privacy team: privacy@pocketguide.ai

PocketGuide.Ai · United Kingdom